Technical case study — Forestry & land acquisition · Estonia
Forlink — Full-Stack Forestry CRM & Operations Platform
Five disconnected tools replaced with one integrated platform. From first landowner call to signed timber contract — contacts, property research, automated pricing, offers, and calling in a single system.
Problem → Solution
The problem
Property research
5–10 government portals per property. Employees copy-pasted results into spreadsheets manually for each evaluation.
Pricing
2–4 hours per property in Excel. Every formula at risk of human error. Any change meant rebuilding from scratch.
Offers & contacts
Manual Word/PDF with pasted screenshots. Contacts scattered across personal phones — no shared database.
The solution
Interactive map
20+ Estonian government data layers in one map. Cadastral, forest registry, protection zones — all in one view, nightly synced.
Automated pricing engine
One-click calculation across timber species, assortments, transport costs, and buyer prices. No Excel. No errors.
CRM + offer generator
Centralised contact database with property linkage. One-click branded PDF with live map and live pricing embedded.
What was built
CRM & contact management
Centralised database with property linkage via cadastral numbers, full interaction history, and shared access across the team.
Interactive map + government data
20+ Estonian government data layers on one map. Nightly automated sync. Cadastral geometry, forest registry, protection zones, ownership data.
Pricing engine + offer generator
Automated pricing across all timber species and assortments. One-click branded PDF offer with live map and pricing data embedded.
Call module + pipeline
Built-in outbound calling with outcome logging, follow-up scheduling, and pipeline tracking. Replaces personal phone records entirely.
Stack
“Before ITRE’s solution, we spent far too much time on tedious routines. Now, these processes are automated, our team works more efficiently, and motivation is at an all-time high. Additionally, profitability has skyrocketed. ITRE showed us how much easier and better work can be when the right tools are in place.”
Richard Jõgi
Metsamõisnik OÜ
Forestry CRM platformForestry & land acquisition · Estonia
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