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BRONX

Technical case study — Fashion wholesale · Netherlands

AI-Powered Wholesale Operations Platform — BRONX Fashion B.V

An intelligent operations layer on top of BRONX's existing ERP — replacing manual stocklist creation, automating customer service with AI, and connecting sell-out data from ASOS, Zalando, and ABOUT YOU.

6
Systems integrated
3
Phases delivered
No ERP
replacement needed

Problem → Solution

The problem

Stocklist creation

Hours of manual Excel + image assembly per list — outdated the moment it was sent.

Customer service

Manual ERP lookup for every inquiry. Repetitive queries consumed the majority of CS time.

Sell-out visibility

ASOS, Zalando, ABOUT YOU each in different formats. Rarely consolidated. Never analysed.

The solution

Stocklist app

Real-time web app synced every 1–2 min. Filters, search, one-click branded PDF/Excel export.

AI CS bot

Unified inbox — email + WhatsApp. AI drafts replies with order and shipment data auto-fetched.

Sell-out analytics

Retailer adapters normalise all formats. Weekly turnover, Top-10, YoY comparison automated.

Hours per stocklist in Excel→Real-time app, 1-click export
Manual ERP lookup per CS reply→AI drafts — order data auto-fetched
3 retailers, never reconciled→ASOS · Zalando · ABOUT YOU unified

What was built

01

Stocklist application

React/TypeScript SPA with nightly full ERP rebuild + incremental sync every 1–2 minutes. Product cards, filters, search, PDF/Excel export with configurable branding.

02

AI customer service bot

Intent detection → ERP data retrieval → context assembly → draft in customer's language. Auto-approval for low-risk replies. Multilingual EN/NL. Email + WhatsApp unified.

03

Sell-out analytics

Retailer adapters for ASOS (PDF), Zalando (XLSX), ABOUT YOU (XLSX). Validation against ERP. Weekly aggregation: stock turnover, turnover rate, YoY.

Stack

ReactTypeScriptNode.jsSupabaseIt's Perfect ERPASOS integrationZalando integrationWhatsApp APIGoogle DrivepdfkitExcelJS

“Through a longstanding relationship in the shoe business, I got to know ITRE. Owners Kermo and Rainer have spent years and years in sales and after-service! They also received intensive training from one of the best salesmen I have ever met: Erti Kulberg. They truly listen to the needs of a company and can relate to them through their own experience. They work with the customer to create the best solutions in some of the most innovative ways, while also thinking ahead – so when you want to add features during or after the process, it’s usually possible for a fair price. As a typical Dutchman, I don’t like the “uurtje, factuurtje” (hourly billing) approach. With ITRE, the hours and approach are handled in a very commercial, transparent, and open way. “Better together” is exactly how they work – combining high-level technical expertise with innovative thinking. Too good to be true? It almost sounds like it, but I am genuinely impressed with these two young men!”

Krijn Dijkmans

Bronx Fashion B.V

www.bronxshoes.com

Fashion wholesale · Netherlands

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